Master‵s Program in Communication , NCCU

Journal Publications

• 林日璇Lin, J.H.*, 2026.07, 'Pieces of me: Theorizing affordance-based social media usage styles and their impact on social capital and well-Being, ' Computers in Human Behavior, Vol.186.(SSCI)(*為通訊作者)(本論著未刊登但已被接受) Ref.
• 林日璇Lin, J.H.*;Hung, M. Y.;Yang, J. W., 2026.06, 'Excellence in media: The effects of ability-based awe videos on prosocial intention and self-improvement, ' Journal of Positive Psychology, Vol.TBD, No.TBD, pp.TBD.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.H.*;Yang, J. W.;Lee, Y. H., 2026.06, 'Shared awe, greater awe in virtual reality (VR) together: how multi-users and viewing direction influence prosocial and self-improvement through social presence and awe, ' International Journal of Human Computer Interaction, Vol.TBD, No.TBD, pp.TBD.(SSCI)(*為通訊作者)(本論著未刊登但已被接受) Ref.
• Liu, C.Y.;Hung, M. Y.;Lin, J. H.*, 2026.03, 'Feeling “wow” in learning: the effects of virtual reality exhibition environments on emotions and learning, ' Frontiers of Virtual Reality, pp.TBD.(ESCI)(*為通訊作者) Ref.
• 林日璇Lin, J.H.*;Hsieh, J. H.;Lin, C. W.;Wang, P.C., 2025.12, 'Virtual reality(VR) InducE Well-being (VIEW): A Scoping Review of VR Design, Mechanisms, and Well-being Outcomes, ' Humanities and Social Sciences Communications, Vol.12, No.1, pp.1766.(SSCI, SCOPUS)(*為通訊作者)(本論著未刊登但已被接受) Ref.
• Wu, D. Y.;Tammy Jih-Hsuan Lin林日璇*, 2025.11, 'Gosh! It is truly happening to me: Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and healthy behaviors, ' Computers in Human Behavior, Vol.172, pp.TBD.(SSCI)(*為通訊作者) Ref.
• 蕭煒霖*;林日璇Lin, J.H., 2025.07, '新聞遊戲成敗結果對於利社會行為之影響與機制 The influence and mechanism of news game outcomes on prosocial behaviors, ' 傳播與社會學刊 Communication and Society, Vol.73, pp.115-143.(TSSCI)(*為通訊作者)
• 林日璇*;Cook, C.;Yang, J. W., 2024.11, 'Does where you exercise matter? The influence of VR environmental cues and social cues on exercise motivation and behavior, ' International Journal of Human-Computer Interaction, Vol.41, No.15, pp.9667-9683.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D. Y.;Yang, J. W., 2024.04, 'Let us sweat it out in virtual reality (VR): The effects of VR exercise contexts on physical activity outcomes through social presence and audience responses, ' Psychology of Popular Media, Vol.14, No.3, pp.367-377.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
• 林日璇Lin, J.-H.*;Lee, Y.-H.;Cook, C.;Yang, J.-W., 2024.03, 'Helping others and improving myself The effects of natural- and supernatural-based awe in virtual reality, ' Computers in Human Behavior, Vol.156, pp.108193.(SSCI)(*為通訊作者)
• 林日璇Lin, J.-H.*;Cook, C.;Yang, J. W., 2024.01, 'I wanna share this, but...:Explicating invested costs and privacy concerns of social grooming behaviors in Facebook and users' well-being and social capital, ' Journal of Computer-Mediated Communication, Vol.29, No.1, pp.zmad038.(SSCI)(*為通訊作者)
• Christine Cook*;Simon Tang;林日璇Lin, JihHsuan Tammy, 2023.08, 'Billy Goats Crossing the Cyber-Bridge: Interviews Exploring the Experiences, Coping Techniques, and Intervention Desires of In-Game Trolling Targets., ' Communication Monographs, Vol.91, No.1, pp.126-150.(SSCI)(*為通訊作者)
• Christine Cook*;Tang, Simon;林日璇Lin, JihHsuan Tammy, 2023.08, 'Comparing shades of darkness: Trolling victims’ experiences on social media vs. online gaming, ' Frontiers in Psychology-Media Psychology, Vol.14, No.TBD, pp.1163244.(SSCI)(*為通訊作者) Ref.
• Lee, J.;Wu, D. Y.;林日璇Lin, J.H.T.;Lee, J.;Ahn, G,*, 2023.04, 'Using Time Travel in Virtual Reality (VR) to Increase Efficacy Perceptions of Influenza Vaccination, ' Journal of Computer-Mediated Communication, Vol.28, No.3, pp.zmad010.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D. Y.;Bowman, N., 2022.11, 'Beat Saber as virtual reality exercising in 360 degrees: A moderated mediation model of VR playable angles on physiological and psychological outcomes, ' Media Psychology, Vol.26, No.4, pp.414-435.(SSCI)(*為通訊作者) Ref.
• Wu, D.-Y.*;林日璇Lin, J.-H.;Bowman, N., 2022.08, 'Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising, ' Computers in Human Behavior, Vol.133, pp.107255.(SSCI)(*為通訊作者) Ref.
• Bowman, N.*;Rieger, D.;林日璇Lin, J.H.T., 2022.02, 'Social video games and well-being, ' Current Opinion in Psychology,, Vol.45, No.2022, pp.101316.(SSCI)(*為通訊作者)
• 林日璇Lin, J.-H.*;Hsieh, Y. H., 2021.11, 'Longitudinal social grooming transition patterns on Facebook, social capital, and well-being, ' Journal of Computer-Mediated Communication, Vol.26, No.6, pp.320-342.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D. Y., 2021.10, 'Exercising with embodied young avatars: How young versus older avatars in virtual reality affect perceived exertion and physical activity among male and female elderly individuals, ' Frontiers in Psychology, Vol.12, pp.693545.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D. Y.;Yang, J. W., 2021.10, 'Exercising with a six-pack: Examining the Proteus effect of avatar body shape and sex on self-efficacy for core-muscle exercise, self-concept of body shape, and actual physical activity, ' Frontiers in Psychology, pp.to be published.(SSCI)(*為通訊作者)
• Cook, C.;Schaafsma, J.*;Antheunis, M. J.*;Shahid, S.H.;Lin, Jih-Hsuan Tammy;Nijtmans, H. W., 2021.06, 'Trolls Without Borders: A Cross-Cultural Examination of Victim Reactions to Verbal and Silent Aggression Online, ' Frontiers in Psychology, Vol.12, pp.1-19.(SSCI)(*為通訊作者) Ref.
• Bowman, Nick;林日璇Lin, J.-H.;Wu, C., 2021.05, 'A Chinese-Language Validation of the Video Game Demand Scale (VGDS-C), ' CHI: Conference on Human Factors in Computing System Proceedings,.(本論著未刊登但已被接受) Ref.
• 林日璇Lin, J.-H.*;Dai-Yun Wu, 2020.03, 'Newsgames for the greater good: The effects of graphic realism and geographic proximity on knowledge acquisition and willingness to help, ' Journalism and Mass Communication Quarterly, Vol.97, No.1, pp.30-51.(SSCI)(*為通訊作者) Ref.
• 林日璇*;Bowman, N.;Lin, Shu-Fang;Chen, Yen-Shen, 2019.08, 'Setting the digital stage: Defining game streaming as an entertainment experience, ' Entertainment Computing, Vol.31, pp.tbd.(*為通訊作者) Ref.
• 林日璇Lin, J.-H. Tammy*, 2019.05, 'Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being, ' Journal of Computer-Mediated Communication, Vol.24, No.3, pp.90-107.(SSCI, SCOPUS)(*為通訊作者) Ref.
• Banks, J.*;Bowman, N.;Lin, J.H.;Pietschmann, D.;Wasserman, J. 所有作者共享第一作者, 2019.03, 'The common player-avatar interaction scale (cPAX): Expansion and cross language Validation, ' International Journal of Human-Computer Studies, Vol.129, pp.64-73.(SSCI, SCOPUS)(*為通訊作者)
• 林日璇*, 2019.01, 'Because Jimmy Kimmel wants to know: Motivations for watching game streaming as predictors of viewing time and enjoyment, ' The journal of information society, Vol.36, pp.39-74.(*為通訊作者)
• 林日璇*, 2018.11, 'Permanently online and permanently connected: Taiwanese university students’ attachment style, mobile phone usage, and well-being, ' Chinese Journal of Communication, pp.TBD.(SSCI, SCOPUS)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D.-Y.;Tao, C.-C., 2018.09, 'So scary, yet so fun: the role of self-efficacy in enjoyment of a virtual reality horror game, ' New Media and Society, Vol.20, No.9, pp.3223-3242.(SSCI)(*為通訊作者) Ref.
• Wu, D.-Y.;Lin, Jih-Hsuan林日璇, 2018.09, 'Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising, ' Communication Research Reports, Vol.Accepted, pp.in press.(SCOPUS) Ref.
• Skoric, M.*;Zhu, Q.-F.;Lin, J.-H., 2018.07, 'What Predicts Selective Avoidance on Social Media? A Study of Political Unfriending in Hong Kong and Taiwan, ' American Behavioral Scientist, Vol.62, No.8, pp.1097-1115.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2017.07, 'Fear in Virtual Reality (VR): Fear elements, coping reactions, immediate and next-day fright responses toward a survival horror zombie virtual reality game, ' Computers in Human Behavior, Vol.72, pp.350-361.(SSCI)(*為通訊作者) Ref.
• 林日璇*, 2017.01, 'How do You Connect on Facebook? The Associations of Facebook Connection Strategies with Perceived Social Support and Psychological Well-being, ' Information Society Research, Vol.32, pp.113-150.(*為通訊作者) Ref.
• 林日璇*, 2016.06, 'Differential Gains in SNSs: Effects of Active vs. Passive Facebook Political Participation on Offline Political Participation and Voting Behavior among First-time and Experienced Voters, ' Asian Journal of Communication, Vol.26, No.3, pp.278-297.(SSCI)(*為通訊作者) Ref.
• 林日璇*, 2016, 'Need for Relatedness: A self-determination approach to examining attachment styles, Facebook use, and psychological well-being, ' Asian Journal of Communication, Vol.26, No.2, pp.153-173.(SSCI)(*為通訊作者) Ref.
• Peng, W.*;Pfeiffer, K.;Winn, B.;林日璇;Suton, D., 2015.12, 'A pilot randomized, controlled trial of an active video game physical activity intervention, ' Health Psychology, Vol.34, No.Suppl, pp.1229-1239.(SSCI)(*為通訊作者) Ref.
• 林日璇*;Peng, Wei, 2015, 'The Contributions of Graphic and Enactive Realism to Enjoyment and Effort in Active Video Games, ' International Journal of Technology and Human Interaction, Vol.11, No.3, pp.1-16.(ACM)(*為通訊作者) Ref.
• 林日璇*, 2015, 'Just Dance: The Effects of Exergame Feedback and Controller Use on Physical Activity and Psychological Outcomes., ' Games for Health Journal: Research, Development, and Clinical Applications, Vol.4, No.3, pp.183-189.(SSCI, PubMed, PsychInfo)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2015, 'The role of attachment style in Facebook use and social capital: Evidence from university students and a national sample, ' CyberPsychology, Behavior, and Social Networking, Vol.18, No.3, pp.173-180.(SSCI)(*為通訊作者) Ref.
• 林日璇*, 2014.06, '社交媒體vs. 線上遊戲：台灣成人網路使用、媒介慣習與人際互動, ' 中華傳播學刊, Vol.25, pp.99-132.(TSSCI)(*為通訊作者) Ref.
• Peng, Wei*;Crouse, Julia;林日璇Lin, J.-H., 2013, 'Using active video games for physical activity promotion: A systematic review of the current state of research., ' Health Education and Behavior, Vol.40, No.2, pp.171-192.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2013, 'Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes, ' Computers in Human Behavior, Vol.29, pp.535-543.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2013, 'Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression, ' Journal of Communication, Vol.64, No.3, pp.682-702.(SSCI)(*為通訊作者) Ref.
• Peng, Wei*;林日璇Lin, J.-H.;Winn, B.;Pfeiffer, K., 2012, 'Need satisfaction supportive game features as motivational determinants: An experimental study of a self-determination theory guided exergame., ' Media Psychology, Vol.15, No.2, pp.175-196.(SSCI)(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Peng, Wei;Kim, M.;Kim, S.;LaRose, R., 2012, 'Social networking and adjustments among international students, ' New Media and Society, Vol.14, No.3, pp.421-440.(SSCI)(*為通訊作者) Ref.
• Peng, Wei*;Lin, J.-H.林日璇;Crouse, Julia, 2011, 'Is playing exergaming really exercising? A meta-analysis of energy expenditure in active video games, ' CyberPsychology, Behavior, and SocialNetworking, Vol.14, No.11, pp.681-688.(SSCI)(*為通訊作者) Ref.

Presentation/Proceedings

• 林日璇Lin, J.H.*;Lee, Y.H.;Hsieh, J.H.;Yang, J. W., 2025.06, 'Face value: Cultural orientations and facial expressions in social virtual reality, ' International Communication Association Annual Conference, International Communication Association.(*為通訊作者) Ref.
• Hung, M. Y.;Liu, C. Y.;Lin, J. H.*, 2025.06, 'Feeling wow in learning: The effects of virtual reality exhibition environments on emotions and learning., ' International Communication Association Annual Conference, International Communication Association.(*為通訊作者)
• Yang, J. W.*;Wang, J. X.;Wang, Y. K.;林日璇Lin, J.H., 2025.06, 'Don't Browse It, Experience It: Spatial Presence Mediated the Effect of 3D Marketing Websites., ' International Communication Association Annual Conference, International Communication Association.(*為通訊作者)
• 林日璇Lin, J.-H.*;Lee, Y.-H.;Cook, C., 2024.09, 'Cultural Differences in Embodied Social Interactions in Virtual Reality: Mediated Reality or a Disassociated Virtual Playground?, ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• 林日璇Lin, J.-H.*, 2024.06, 'The development and validation of the motivations for avatar-mediated meetings (MAMM) scale, ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• 林日璇*;Lee, Y.H.;Cook, C,, 2024.06, 'Cultural differences in embodied social virtual reality, ' International Communication Association, ICA.(*為通訊作者)
• Cook, C.*;Tang, Simon;Lin, J.H.T. 林日璇, 2023.05, 'Billy Goats Crossing the Cyber-Bridge: Interviews exploring the experiences and coping techniques of in-game trolling victims., ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• Wu, D. Y.*;Lin, J.H.林日璇*, 2023.05, 'Embodying adverse health outcomes through immersive virtual reality to promote perceived risk and health behaviors., ' International Communication Annual Conference,, ICA.(*為通訊作者)
• 林日璇Lin, J.-H.*;Cook, C.;Yang, J. W., 2023.05, 'Is to be novel to be motivational? The influence of VR environmental cues on exercise motivation and behavior, ' International Communication Association Annual Conference, ICA.(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D. Y.;Yang, J. W., 2023.05, 'Virtual reality aerobics with virtual others are meaningful: Underlying mechanisms of mediated social interactions and audience response on physical activity outcomes., ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• Bowman, N.*;林日璇Lin, J.-H.;Wu, D. Y., 2021.11, 'You spin me right round: Cognitive and exertional demands in VR-based video games., ' National Communication Association, National Communication Association.(*為通訊作者)
• Bowman, N.*;林日璇Lin, J.-H.;Koban, K., 2021.10, 'Demanding on many dimensions: Validating the interactivity-as-demand measurement model for VR-based video games., ' Proceedings of the American Psychological Association Technology, Mind, and Society., American Psychological Association Technology, Mind, and Society conference.(*為通訊作者)
• Bowman, N.*;林日璇Lin, J.-H.;Wu, C., 2021.05, 'A Chinese-Language Validation of the Video Game Demand Scale (VGDS-C), ' Computers in Human Interaction, Computers in Human Interaction.(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*;Wu, D. Y., 2021.05, 'Exercising with embodied young avatars: How young versus older avatars in virtual reality affect perceived exertion and physical activity among male and female elderly individuals,, ' International Communication Association Annual Conference, International Communication Association.(*為通訊作者)
• 林日璇*, 2020.10, 'Selective avoidance and opinion expression user types in social media during elections: Their political communication behaviors and happiness, ' TIGCR Annual Conference, 政大TIGCR.(*為通訊作者) Ref.
• 林日璇*;謝雨生, 2020.06, 'Longitudinal social grooming transition patterns on Facebook, social capital, and well-being., ' 中華傳播學會年會, 中華傳播學會.(*為通訊作者)
• Wu, D.-Y.;林日璇Lin, J.-H., 2020.05, 'I feel what you feel: Using virtual embodiment to increase emotional empathy, favorable attitude, and helping behavior, ' International Communication Association Annual Conference, ICA.
• Cook, C.*;林日璇Lin, J.-H.;Shahid, S.;Schaafsma, J.;Antheunis M., 2020.05, 'Trolls without borders: A cross-cultural examination of victim reactions to overt and covert aggression online, ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• 林日璇*, 2019.05, 'Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being, ' International Communication Association Annual Conference, ICA.(*為通訊作者) Ref.
• Lin, Jih-Hsuan 林日璇*;Wu, D.-Y., 2018.05, 'Are newsgames children’s games? Examining the effects of graphic realism and issue proximity on players’ willingness to forward and donate and the underlying mechanisms, ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• Wu, D.-Y.*;Lin, Jih-Hsuan林日璇, 2018.05, 'Beyond the Controllers: The Impact of Natural Mapping on the Persuasive Effects of Immersive Virtual Reality Advertising, ' International Communication Association Annual Conference, ICA.(*為通訊作者)
• 林日璇*;Wu, D.-Y.;Tao, C.-C., 2017.05, 'So scary yet so fun: Unraveling a threefactor model of enjoyment of mediated fright through a virtual reality survival horror game, ' International Communication Association Annual Conference, International Communication Assoication.(*為通訊作者)
• 林日璇*;Bowman, N.;Lin, S.-F.;Chen, Y.-S., 2017.05, 'Setting the Digital Stage: Defining Game Streaming in the Scope of Game Studies, ' International Communication Association Annual Conference, International Communication Assoication.(*為通訊作者)
• Jaime Banks*;林日璇;Daniel Pitschmann;Nick Bowman, 2017.05, 'Expansion and CrossCultural Validation of the Common PlayerAvatar Interaction Scale (cPAX), ' International Communication Association Annual Conference, International Communication Assoication.(*為通訊作者)

Book Chapters

• 林日璇*, 2025.03, '數位遊戲遊玩動機與情緒：臺灣民眾數位遊戲使用, '.(*為通訊作者) Ref.
• 林日璇*, 2025.02, '數位遊戲遊玩動機與情緒：臺灣民眾數位遊戲使用, ' 傳播潮什麼：臺灣傳播行為變遷與理論對話, 國立陽明交通大學, pp.TBD.(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2024.10, 'Extended reality and metaverse technology, ' Entertainment Media and Communication, De Gruyter Academic Publishing, pp.TBD.(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2023.11, 'Virtual Reality Horror Games and Fear in Gaming, ' Oxford Research Encyclopedia of Communication, Oxford University Press, pp.TBD.(*為通訊作者) Ref.
• 林日璇Lin, J.-H.*, 2020.09, 'Video games, virtual reality, and fear responses, ' International Encyclopedia of Media Psychology, Wiley Publication, pp.1-15.(*為通訊作者) Ref.
• 林日璇Lin, Jih-Hsuan*, 2017.03, 'Identification, International Encyclopedia of Media Effects, ' International Encyclopedia of Media Effects, John Wiley & Sons, pp.1-15.(*為通訊作者) Ref.

Current Position

• Title
• Department
• Duration

• 教授
• 傳播學院
• 2019/08/01 ~

• Title
• Department
• Duration

• 副教授
• 傳播學院
• 2015/08/01 ~ 2019/08/01

Administrative Position

• Title
• Department
• Duration

• 學程主任
• 全球傳播與創新科技碩士學位學程
• 2026/08/01 ~ 2027/07/31

• Title
• Department
• Duration

• 學程主任
• 全球傳播與創新科技碩士學位學程
• 2026/05/01 ~ 2026/07/31

• Title
• Department
• Duration

• 學程主任
• 國際傳播英語碩士學位學程
• 2024/08/01 ~ 2025/07/31

• Title
• Department
• Duration

• 學程主任
• 國際傳播英語碩士學位學程
• 2023/08/01 ~ 2024/07/31

• Title
• Department
• Duration

• 學程主任
• 國際傳播英語碩士學位學程
• 2022/08/01 ~ 2023/07/31

• Title
• Department
• Duration

• 教授
• 廣告學系
• 2019/08/01 ~